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- 023: Wisdom & Practical Tips of Saying No for Startup Founders
023: Wisdom & Practical Tips of Saying No for Startup Founders
Lessons from a Civil Rights Icon & How Rosa Parks' Legacy Can Help You Succeed
Ruthlessly say NO to things that don’t matter. It’s only then you can start saying YES to things that do matter to You
As startup founders, we often find ourselves pulled in a million different directions. There are always more meetings to attend, more emails to answer, and more fires to put out.
But the truth is, we can't do it all. Learning to say "no" is essential for reclaiming our time and focus, and enabling us to pursue the things that truly matter.
One of the greatest examples of the power of saying "no" comes from Rosa Parks.

In the winter of 1943, a 30-year-old woman named Rosa Parks boarded a bus in Montgomery, Alabama. She took a seat in the "coloured" section of the bus, as was required by law. But when the bus began to fill up, the driver ordered Parks and the other black passengers in her row to give up their seats to white passengers.
Most passengers moved to the back of the bus, as was customary at the time. But Parks refused to give up her seat. "I don't think I should have to stand up," she later recalled. "I felt that I had a right to stay where I was. The white people were already standing up. Why should I stand up?"
Her refusal to move sparked a movement that would transform the civil rights landscape of America. The Montgomery Bus Boycott, a 13-month protest against the city's segregated bus system, followed Parks' courageous act of defiance. The boycott was a turning point in the fight for racial justice, and it inspired other activists across the country to take a stand against segregation.
What can we learn from Rosa Parks and her refusal to give up her seat? The power of saying "no" is a crucial component of productivity and success. Parks knew that giving in to the demands of the white passengers and the bus driver would be a form of self-betrayal. By refusing to budge, she demonstrated a deep sense of self-respect and dignity that inspired others to follow her lead.
Of course, saying "no" is not always easy. It often requires courage and a willingness to go against the status quo. But when we say "no" to things that drain our time and energy, we free ourselves to pursue the things that truly matter. Whether it's a toxic work environment, an unproductive meeting, or a social obligation that doesn't align with our values, learning to say "no" can be a powerful tool for reclaiming our time and focus.
As Rosa Parks said, "I have learned over the years that when one's mind is made up, this diminishes fear; knowing what must be done does away with fear." So let us all channel our inner Rosa Parks and start saying "no" to the things that don't serve us, and "yes" to the things that do.
This story highlights the power of saying no to unjust demands and standing up for what is right, even in the face of adversity. It can serve as an inspiration to startup founders to stay true to their values and not compromise on what they believe in, even if it means saying no to certain opportunities or requests.
And what's often overlooked is that Parks had been practising saying "no" for years before that fateful day. Saying “No” didn’t just “come” to her
Parks was a longtime civil rights activist, and she often found herself in situations where she was asked to compromise her values or work against her own best interests. But she refused to back down.
In a letter to a friend, she wrote, "I have learned over the years that when one's mind is made up, this diminishes fear; knowing what must be done does away with fear."
What can we learn from Rosa Parks and her refusal to give up her seat?
The power of saying "no" is a crucial component of productivity and success. Parks knew that giving in to the demands of the white passengers and the bus driver would be a form of self-betrayal. By refusing to budge, she demonstrated a deep sense of self-respect and dignity that inspired others to follow her lead.
So how can we develop the power of saying "no" in our own lives and businesses? Here are a few exercises to try:
Identify your values: Make a list of the things that are most important to you. This could be anything from family to health to creativity. When you're faced with a decision, ask yourself whether it aligns with your values. If it doesn't, it's easier to say "no."
Practice self-awareness: Take note of the times when you say "yes" when you really want to say "no." What are the patterns? Do you tend to give in to certain people or situations? Once you understand your own behaviour, you can start to change it.
Set boundaries: One of the most effective ways to say "no" is to set clear boundaries. Let people know what you will and won't tolerate, and stick to your guns. This may be uncomfortable at first, but it gets easier with practice.
Use the power of silence: Sometimes, the best way to say "no" is to say nothing at all. When someone asks you for something, try pausing before you respond. This gives you time to consider your answer and shows that you're not going to be pushed around.
Cultivate a beginner's mind: Approach each situation with a fresh perspective, and be open to new possibilities. This can help you avoid falling into old patterns of behaviour.
Practice self-compassion: Be kind to yourself when you make mistakes or slip up. Remember that saying "no" is a skill that takes time to develop.
Embrace discomfort: Saying "no" can be uncomfortable, but it's a necessary part of growth. Don't shy away from difficult conversations or situations.
Surround yourself with like-minded people: Seek out others who share your values and support your goals. They can help you
Use the "Yes, if" technique: Instead of just saying no, use the "yes, if" technique to make better decisions. For example, "yes, I can attend the meeting, but only if it's scheduled after 3 pm."
Build relationships: Saying no doesn't have to be a negative experience. Build strong relationships with colleagues, clients, and partners so that when you do have to say no, they will understand and support your decision.
Don't fear conflict: Saying no can sometimes create tension or conflict. Don't be afraid of these situations, but rather learn to manage them effectively to prevent them from becoming toxic.
Remember, saying "no" is not about being negative or closed off.
It's about protecting your time, energy, and resources so that you can focus on the things that matter most.
By learning to say "no," you'll be better equipped to pursue your passions and achieve your goals.
Closing Thoughts
The power of saying "no" can be a game-changer for startup founders. It allows you to focus on what's truly important and avoid distractions that may hinder your progress
By taking a cue from the brave actions of Rosa Parks, we can learn to stand up for what we believe in and refuse to be swayed by external pressures. Remember that saying "no" is not a negative thing, but a positive step towards taking control of your life and achieving your goals.
So, don't be afraid to say "no" when necessary, and watch as your productivity and success soar to new heights.
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