017: Redefining the Modern Work Ethic

How Founders Can Achieve More in Less Time

Epictetus once said, "No great thing is created suddenly, any more than a bunch of grapes or a fig. If you tell me that you desire a fig, I answer you that there must be time. Let it first blossom, then bear fruit, then ripen."

The same can be said for any great work that we undertake in our lives.

We cannot expect to achieve our goals without putting in the hard work and dedication required to succeed.

But in today's fast-paced world, we are constantly bombarded with distractions and interruptions that make it difficult to stay focused and achieve deep work.

We may find ourselves checking emails, social media, or news websites instead of concentrating on the task at hand.

That's where the power of deep work comes in.

Deep work is a concept introduced by the author Cal Newport, who defines it as "the ability to focus without distraction on a cognitively demanding task." It is about dedicating your full attention and energy to a specific task, without allowing yourself to be sidetracked by other things.

Ricardo Semler, the maverick CEO and author of "Maverick," applied the principles of less doing in his leadership of Semco to create a successful and innovative company. His philosophy was to work smarter, not harder, and to create a culture of trust and empowerment that allowed his employees to take ownership of their work and succeed on their own terms.

So, how can we apply the philosophy of deep work in our own lives and businesses? Here are a few tips to get started:

  1. Create a distraction-free environment: Find a quiet and comfortable space to work where you won't be disturbed by outside noises or interruptions.

  2. Set clear goals and deadlines: Break down your work into smaller, more manageable tasks, and set specific goals and deadlines to help you stay on track.

  3. Eliminate distractions: Turn off your phone, close your email, and remove any other distractions that might take your attention away from your work.

  4. Prioritize your work: Focus on the most important and urgent tasks first, and save the less important ones for later.

  5. Take breaks: Give yourself regular breaks to rest and recharge, and return to your work with fresh energy and focus.

Deep work is not just about productivity, it is about creating meaningful and fulfilling work that has a lasting impact on the world.

Closing Thoughts

As Seneca once said, "It is not that we have a short time to live, but that we waste a lot of it." So, let us make the most of our time and energy by embracing the power of deep work.

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